A perfect marriage - Mother Goose Media acquires Kids To Do

Toni Eggleston, owner of Mother Goose Media, is pleased to announce she has acquired Kids To Do brand (www.kidstodo.com.au), a leader in the Queensland parenting digital media market. 

Mother Goose Media is the parent company of Kids in the City and Kids on the Coast magazines. Over the past 10 years, Kids in the City and Kids on the Coast have built an enviable reputation as the favourite family magazines of thousands of families and hundreds of local and national advertising clients.

Acquiring Kids To Do will allow Kids in the City magazine to make its mark on the Brisbane market and to increase its reach and readership, both online and for the magazine. This will also benefit advertising clients of both Mother Goose Media and Kids To Do as the combined audience offers them even greater value. 

This is the first exciting stage of our expansion strategy in the digital space which will also include the launch of a brand new website, providing our ever-growing audience and clients with a better platform to connect and join in the Mother Goose Media community, as well as their own local communities.  

Karen Ghidella, owner of Brisbane-based Kids To Do, has sold the business due to family commitments.  

“I am thrilled to be working with Karen to ensure the transition for readers and clients is a smooth one,” said Toni. “I am also pleased Karen will stay with us as a contributing writer, and we will all benefit from her extensive experience in the digital arena.”

Mother Goose Media has also employed Kerri Keefer, Kids To Do’s advertising manager. With 10 years in the industry, Kerri comes with a wealth of information in both print and online advertising and has an intimate knowledge of the Kids To Do clients, which will also assist with the transition.

Toni Eggleston and Karen Ghidella are both excited that the pairing of the two businesses will add huge strength to existing and future clients, ensuring that future campaigns will leverage the best of their print and online experience. 

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If you have any questions, please contact the account manager in your area: 

Kerri Keefer for Kids in the City, Brisbane
advertising@kidsinthecitymagazine.com.au or 0422 903 498

Joanne Parker for Kids on the Coast, Sunshine Coast
advertising@kidsonthecoast.com.au or 0402 905 467

Nicole Turner for Kids on the Coast, Gold Coast
gc@kidsonthecoast.com.au or 0411 582 660